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At FranFunnel, we have the benefit of years of data across hundreds of businesses that text, and thousands of real conversations. This asset gives us a deep understanding of the intricacies of what it means to use messaging as a tool for success.
We’ve become the leading measurers of text engagement, and a key part of our mission is regularly communicating our insights to you about what we have found.
In short, we know what compels your leads and customers to take action, and what does not.
Today we’re excited to launch our new initiative, The FranFunnel Texting Index. This quarterly publication will include data derived from a record of brands who have engaged with leads using FranFunnel’s texting software.
We’ll talk about the number itself, how to use it as a measuring stick for your sales efforts, along with recommendations for how to leverage your number in the months ahead to close more deals.
CURRENT STANDING
33 out of possible 100
DEFINITION
The Texting Index is based on the average contact rate of all FranFunnelers who have contacted at least one lead in the past ninety days.
METHODOLOGY
Our current data set is a trailing three month average from 11/1/20 to 2/1/21
IF YOUR CONTACT RATE IS ABOVE THE CURRENT INDEX
We always encourage salespeople to be as thoughtful in victory as in defeat. Consider why you might be more successful. Are your leads particularly high quality because they come from great sources? Is your message short, simple, direct and timely? Once you can pinpoint what’s working, now you can double down accordingly, and more importantly, not stray too far from the successful path.
IF YOUR CONTACT RATE IS BELOW THE CURRENT INDEX
Here’s a helpful starting question: If you were one of your own leads, would you respond to your initial text? Why or why not? What was it about the nature of those initial messages that didn’t prompt you to take action? Is there anything specific that typically compels you to respond to texts? Perhaps that’s a starting place for improvements in the current quarter, and as always, we have a plethora of resources if you’re not sure where to start.
This quarter’s Texting Index of 33 is highly instructive as a measuring stick for sales growth. If you want to continue using text messaging as a tool for success, make sure to look at your average contact rate, see how it measures up, and take actions accordingly. Either double down on what’s working or make improvements.
The FranFunnel Texting Index will return next quarter with more exciting data to educate you about what compels your leads and customers to take action, and what does not.
