The 40/30/30 Rule

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When you take a deep dive into lead generation for FranFunnel, you’ll see a wonderful trend we call the 40/30/30 Rule:

• 40% of leads are generated during the work week.
• 30% of leads are generated during weekday evenings.
• 30% of leads are generated during weekends.

Here is a look at how leads come into FranFunnel over the course of the average week:

And with the overlay of our three categories:

The 40/30/30 rule should become a mantra for your organization as each unique time period requires a different outreach plan. At FranFunnel, we work with all our customers to understand how their sales organization is structured and help develop a strategy that allows you to deliver the right message at the right time.

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Other high level lead generation data that may interest you

Leads by day of week

Leads by hour of day

Leads by day of month (kinda weird data honestly)