Find out what slow follow-up
is costing your brand.
Enter your numbers. See exactly how much revenue is walking out the door — and what changes when every lead hears back in 60 seconds.
Your Numbers
New franchise inquiries per month
Upfront fee per franchisee
Assumes 25% baseline contact rate, lifting to 35% with FranFunnel. 8% close rate. Royalty revenue not included — this is your conservative floor.
Additional Revenue Per Year
$192,000
based on additional deals closed this year
Your ROI
64x
return on a $2,988/year investment
Results vary based on lead quality and team execution.
How We Calculated This
The math behind the numbers.
Conservative estimates based on real data from 500+ franchise brands.
The 40% lift figure
FranFunnel customers see an average 40% improvement in meeting rates vs their baseline — brands responding within 60 seconds vs those relying on manual follow-up.
The contact rate assumptions
We assume a 25% baseline contact rate — a conservative starting point based on what we see across franchise development teams before FranFunnel. FranFunnel lifts that to 35% through instant, consistent outreach. The 10-point improvement is what drives the revenue projection.
Why we include 10 years of royalties for brands
A signed franchisee isn't a one-time transaction. At 8% royalty on $500K annual revenue, each deal generates $400K in royalty revenue over 10 years — on top of the franchise fee. That's the real value of every deal your team closes.
Why consultants use commission only
Consultants and FSOs earn a placement commission — typically equal to the initial franchise fee. We keep this calculation simple and direct: placements × commission = your revenue.
The Reality
Most franchise brands have no idea what slow follow-up costs them.
35%
average franchise brand contact rate
8.8 hrs
average time to first contact
$249/mo
what it costs to fix it
“
We used to follow up with leads the next morning. Now they hear from us in under a minute. Our contact rate doubled in the first month.
— VP of Franchise Development, National Franchise Brand
About the Calculator
How to use these numbers.
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